About UTMCraft
UTMCraft is an Axellier project for building and reviewing campaign links directly in the browser.
Updated 13 October 2026
The problem we work on
Campaign links are easy to create inconsistently: one teammate uses a different source spelling, another overwrites a product filter, and a third copies an old campaign value. UTMCraft brings link construction, inspection, comparison, and naming references into one workspace so those differences are easier to notice before a link is published.
What the tools actually do
The tools use browser URL APIs to read and serialize links, inspect campaign fields, identify duplicate keys, and remove selected tracking parameters. The QR tool renders an image locally. These operations do not connect to an analytics property or inspect a destination server. They help prepare links; they do not measure visitors, guarantee attribution, or verify a campaign’s commercial performance.
An intentionally local workspace
No UTMCraft account is required. History, presets, taxonomy, and preferences are kept in local browser storage when you use those features. They are not synchronized across teammates or devices. Export only information you intend to share, and keep your own backups of important campaign records.
Publishing and corrections
The guides combine explanations of tool behavior with fictional worked examples and links to platform references. They do not report invented customer results or performance benchmarks. Axellier maintains the site. Send a correction or reproducible bug to hello.axellier@gmail.com; include the affected page and a synthetic example, not confidential campaign data.