UTM guide
UTM Tracking for Agencies
A practical guide to utm tracking for agencies, with examples you can adapt without sending campaign data anywhere.
Start with a clear naming policy
Use lowercase values, one separator, and a predictable template. Keep campaign parameters descriptive but short.
A practical example
Build a URL with utm_source, utm_medium, and utm_campaign first. Add utm_content when comparing placements or creative variants.
Review before publishing
Check spelling, duplicated keys, personal information, and whether the destination URL is correct. Use UTMCraft to validate and clean the final link.